Bluestep Bank AB Becomes Enity Bank Group AB

The name change, approved by the Swedish Financial Supervisory Authority (Finansinspektionen), has been registered with the Swedish Companies Registration Office. Under the new group name, Enity Bank Group, the company’s established consumer brands – Bluestep Bank, Bank2, and 60plusbanken – remain unchanged and will continue serving customers across Sweden, Norway, and Finland without any disruption.

“Our growing portfolio of Nordic mortgage brands now shares a unified identity under Enity Bank Group,” said Björn Lander, CEO and Group President of Enity Bank Group. “We are united by a vision of empowering individuals and communities through responsible financial inclusion. This name change reflects our commitment to growth and our ambition to continue expanding.”

The name Enity is a unique creation, blending “entity” and “unity” to symbolize the strength that comes from collaboration. It reflects the Group’s ethos of bringing together diverse brands, teams, and expertise to build a stronger whole. This shared identity underscores the Group’s mission: to make mortgages accessible to more people and advance financial inclusion in society.

The group’s structure, brands, and operations remain unchanged, ensuring continuity for all customers and stakeholders.

For further information, please contact:
Juan Navas, Head of Corporate Communication, Enity Bank Group 
+46 70 306 2245
juan.navas@enity.com

Or visit: www.enity.com